Simple Rules. Dramatic Results.

Michael's results on the Protocol

Really pleased with current progress on the Propane Protocol. Week 3 and bodyfat reducing, lifts increasing. More please!

Michael see more transformations

The one way that works

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Video picks of the month: April ’16

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5 tips for a better squat (Part 1 – The Warm up)

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What happens when you stop training? Part 2

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Who are we?

William of Occam coined the idea that any explanation should be as simple as possible, but no simpler than that. As an Economics graduate and medical student, we view fitness through the lens of human behaviour and biology. Our mission is to provide the simplest solutions that yield dramatic results and allow you to have that slice of cake while you’re at it.